The Challenge

Red Maverick Media

Carrie Hyams

Court of Common Pleas Judge

When the Republican nominee for Cumberland County judge dropped out of the race with just 2 months until the General Election, Carrie Hyams decided to throw her hat in the ring. With just two months until election day and three other candidates on the ballot who had been campaigning for over a year, Hyams had a unique challenge. Cumberland County, PA has been trending blue more and more each year, and voted for a Democrat governor in 2018. Carrie Hyams and her team had a difficult job in order to keep this judge seat in Republican hands with only a few weeks to campaign.

our role

Carrie Hyams hired our team at Red Maverick to serve as her general consultants for the campaign. With only 8 weeks until election day, we immediately went to work putting together a plan for victory and implemented it rapidly. We were by Carrie's side every step of the way, working on campaign management, messaging, paid and earned media and general consulting. Our plan included a targeted direct mail effort by concentrating on swing voters. We doubled-down with digital advertising to this segment of people and also ran television and radio ads leading up to election day. Carrie's messaging of being tough on crime and protecting her community resonated well with voters.

the result

With her hard work and our plan of action, Carrie Hyams was victorious on election day. Hyams beat the next highest vote getter by over 9,000 votes, stunning political pundits across Pennsylvania. Hyams' victory was remarkable considering only being in the race for 8 weeks and limited resources spent. A well-known political operative said of Hyams' victory,


"If you would've told me a month ago that Hyams would win like this, I would've called you crazy."


Hyams now serves as a Judge for Cumberland County's Court of Common Pleas.