Only 5% name recognition
Our team successfully positioned Joyce as the political outsider in the race through over 20 targeted direct mailers, television commercials and digital advertising. Our team also orchestrated an aggressive grassroots program that produced thousands of voter contacts in the weeks before Election Day. With a week until Election Day, Joyce was attacked on television with over a quarter of a million dollars from outside groups. We adjusted our plan and combated the attacks on television and mail.
$250,000 in attacks from outside groups
Over 20 targeted direct mailers
10,000 voter contacts in 2 weeks
Red Maverick Media
Dr. John Joyce
United States Congressman
As the last candidate to join a crowded 8-person primary field with almost zero name recognition, John Joyce hired one of our associates to manage his campaign. There were just 8 weeks until Election Day when we started working with Joyce. The main challenges for the race were three of the eight opponents we were running against; a long-time State Senator representing the majority of the Congressional district, a long-time State Representative representing the western part of the district, and a candidate who had run two times previously and had high name recognition.
When Election Day came, John Joyce won the Primary Election by over 1,500 votes. The win was called a "stunning victory" by political commentators. He went on to win the General Election with over 70% of the vote and, large in part to Red Maverick Media, now serves as the Congressman for PA’s 13th Congressional District.